Good news for “price-conscious” and “environmental friendly” travelers. Layia Hospitality announced yesterday the launching of 5 budget hotels named Day & Night Hotels where extreme attention to details and cost efficiency at all levels will be the “raison d’être” of this new brand.
“Thanks to the low cost carriers, the perception of budget airlines and budget hotels is slowly but surely spreading into the minds of the travelers. It is evolving from a curiosity factor to a serious alternative when deciding on a trip” said Ahmad Al Yousuf, Chairman of Layia Hospitality
In line with its strategic plan to develop a budget brand and to expand into new markets, Layia Hospitality and CAPM Investment have concluded their negotiations by forming a JV to operate 5 properties in the Emirate of Abu Dhabi.
Accordingly, Layia Hospitality announced today its new approach to budget accommodation by introducing Day & Night Hotels. Expected to reach a new audience of customers, this new brand will appeal to the trendy, modern and young at heart budget conscious travellers. Located not only in major cities within the Middle East but in secondary cities too, Day & Night Hotels will be second to none products in terms of facilities, services, comfort and security.
Commenting on this joint venture, Khaled Almass, the Chairman of the Board of CAPM Investment added:”The Emirate of Abu Dhabi has seen tremendous growth in the hospitality, travel and leisure sectors in the last few years. We believe that the Day & Night product will be able to present itself as a complimentary investment opportunity to UAE investors and will result in the diversification of the range of hospitality products offered to visitors of Abu Dhabi”.
Mohamed Al Sari, Managing Director of GGICO which is the majority partners of
Layia Hospitality “Despite the current financial challenges, we are very upbeat with the launch of Day & Night Hotels. We are confident that the market will welcome this new initiative the same way it has supported our Layia brand and Living Courts concept. The design team is currently finalizing a couple of options that will ensure a modern and polished appearance, cost effective properties to build and to maintain by using state of the art technologies. Room sizes will be generous (between 25 and 32 sqm depending on the location) and the main focus will be on the needs and requirements of the new generation of business travellers. Our ultimate aim is to have Happy Customers, Happy Owners, Happy Financial Controllers and a Happy Environment”.
Daniel Hajjar, CEO of Layia Hospitality added: “The long term success of Day & Night Hotels relies on its offering. I mean by this; prime location, great distribution & spread, focus on online marketing and by providing the smallest details and facilities to the emerging “in” and sophisticated travellers. Emphasis will be put on being environmentally friendly in all our approach. But above all and probably the most challenging issue is to offer a room rate that would not exceed USD 100 to 150.
Yasser Geissah, CEO of CAPM Investment added: “We see this as a great opportunity for investors to capitalize on the strong market demand in the Emirate of Abu Dhabi, which will continue to grow into the future as business and leisure travel outlook in the region remains strong. Moreover, CAPM considers its strategic relationship with Layia Hospitality as a strong enabler that will propel future regional opportunities for both parties”.
CAPM Investment is in the final stages of establishing “CAPM Hotel Investments Company”. The Company shall be registered in the Emirate of Abu Dhabi and shall focus its efforts on developing and operating branded budget hotels and serviced apartments in the Emirate. The Company intends to invest in several hotels over the next 5 years in select geographical areas within the Emirate in an attempt to bridge the increasing undersupply of budget hotel accommodations. In its capacity as the Company’s Manager/Placement agent, CAPM Investment will be inviting institutional and individual investors to subscribe to the initial required capital of AED 125 million.
The Company will seek to capitalize on the growing need for a high quality value lodging experience at a reasonable price. The JV shall be co-owned by Layia Hospitality & CAPM Hotel Investments and shall be appointed to operate the Company’s hotel developments under the “Day & Night” brand. All properties will be dry.’
The JV shall cater to third-party independent hotel owners who may be interested in engaging the JV to manage their budget hotels in Abu Dhabi provided they fit within the brand’s standards and offerings.
Ahmed Al Yousuf concluded by saying: We welcome this exciting partnership with CAPM Investment and we look forward to working very closely with their team in establishing Day & Night Hotels in the Emirate of Abu Dhabi in anticipation of the massive business and tourist related developments that are expected within the coming years.
About Layia Hospitality:
Layia Hospitality is the commercial name of Layia Hotels Management Company, a registered LLC with its headquarters in Dubai, United Arab Emirates. Three distinct brands will make up the Layia Hospitality portfolio: Layia Hotels, Living Courts and a Day & Night Hotels. Layia Hotels contains three elements: Layia Hotels, Layia Suites and Layia Serviced Villas. Properties trading under the Layia Hospitality brand are 4 & 5 Star categories whilst Living Courts properties are fully serviced apartments. Layia Hospitality aims to develop the 3 brands throughout the Middle East area.
Good news for “price-conscious” and “environmental friendly” travelers. Layia Hospitality announced yesterday the launching of 5 budget hotels named Day & Night Hotels where extreme attention to details and cost efficiency at all levels will be the “raison d’être” of this new brand.
“Thanks to the low cost carriers, the perception of budget airlines and budget hotels is slowly but surely spreading into the minds of the travelers. It is evolving from a curiosity factor to a serious alternative when deciding on a trip” said Ahmad Al Yousuf, Chairman of Layia Hospitality
In line with its strategic plan to develop a budget brand and to expand into new markets, Layia Hospitality and CAPM Investment have concluded their negotiations by forming a JV to operate 5 properties in the Emirate of Abu Dhabi.
Accordingly, Layia Hospitality announced today its new approach to budget accommodation by introducing Day & Night Hotels. Expected to reach a new audience of customers, this new brand will appeal to the trendy, modern and young at heart budget conscious travellers. Located not only in major cities within the Middle East but in secondary cities too, Day & Night Hotels will be second to none products in terms of facilities, services, comfort and security.
Commenting on this joint venture, Khaled Almass, the Chairman of the Board of CAPM Investment added:”The Emirate of Abu Dhabi has seen tremendous growth in the hospitality, travel and leisure sectors in the last few years. We believe that the Day & Night product will be able to present itself as a complimentary investment opportunity to UAE investors and will result in the diversification of the range of hospitality products offered to visitors of Abu Dhabi”.
Mohamed Al Sari, Managing Director of GGICO which is the majority partners of Layia Hospitality “Despite the current financial challenges, we are very upbeat with the launch of Day & Night Hotels. We are confident that the market will welcome this new initiative the same way it has supported our Layia brand and Living Courts concept. The design team is currently finalizing a couple of options that will ensure a modern and polished appearance, cost effective properties to build and to maintain by using state of the art technologies. Room sizes will be generous (between 25 and 32 sqm depending on the location) and the main focus will be on the needs and requirements of the new generation of business travellers. Our ultimate aim is to have Happy Customers, Happy Owners, Happy Financial Controllers and a Happy Environment”.
Daniel Hajjar, CEO of Layia Hospitality added: “The long term success of Day & Night Hotels relies on its offering. I mean by this; prime location, great distribution & spread, focus on online marketing and by providing the smallest details and facilities to the emerging “in” and sophisticated travellers. Emphasis will be put on being environmentally friendly in all our approach. But above all and probably the most challenging issue is to offer a room rate that would not exceed USD 100 to 150.
Yasser Geissah, CEO of CAPM Investment added: “We see this as a great opportunity for investors to capitalize on the strong market demand in the Emirate of Abu Dhabi, which will continue to grow into the future as business and leisure travel outlook in the region remains strong. Moreover, CAPM considers its strategic relationship with Layia Hospitality as a strong enabler that will propel future regional opportunities for both parties”.
CAPM Investment is in the final stages of establishing “CAPM Hotel Investments Company”. The Company shall be registered in the Emirate of Abu Dhabi and shall focus its efforts on developing and operating branded budget hotels and serviced apartments in the Emirate. The Company intends to invest in several hotels over the next 5 years in select geographical areas within the Emirate in an attempt to bridge the increasing undersupply of budget hotel accommodations. In its capacity as the Company’s Manager/Placement agent, CAPM Investment will be inviting institutional and individual investors to subscribe to the initial required capital of AED 125 million.
The Company will seek to capitalize on the growing need for a high quality value lodging experience at a reasonable price. The JV shall be co-owned by Layia Hospitality & CAPM Hotel Investments and shall be appointed to operate the Company’s hotel developments under the “Day & Night” brand. All properties will be dry.’
The JV shall cater to third-party independent hotel owners who may be interested in engaging the JV to manage their budget hotels in Abu Dhabi provided they fit within the brand’s standards and offerings.
Ahmed Al Yousuf concluded by saying: We welcome this exciting partnership with CAPM Investment and we look forward to working very closely with their team in establishing Day & Night Hotels in the Emirate of Abu Dhabi in anticipation of the massive business and tourist related developments that are expected within the coming years.
About Layia Hospitality:
Layia Hospitality is the commercial name of Layia Hotels Management Company, a registered LLC with its headquarters in Dubai, United Arab Emirates. Three distinct brands will make up the Layia Hospitality portfolio: Layia Hotels, Living Courts and a Day & Night Hotels. Layia Hotels contains three elements: Layia Hotels, Layia Suites and Layia Serviced Villas. Properties trading under the Layia Hospitality brand are 4 & 5 Star categories whilst Living Courts properties are fully serviced apartments. Layia Hospitality aims to develop the 3 brands throughout the Middle East area.
This post is tagged Budget hotels, Cost efficient, Day & Night Hotels, Environmental friendly, Layia Hospitality
